Push Notification Best Practices and Marketing Strategies for 2024

Behavioral triggers ensure that notifications are timely and contextually relevant. Push notifications are an essential part of an omnichannel marketing strategy. Learn effective push notification strategies that you can adopt to help you increase product adoption and user retention. Localization and language customization increase relevance and cultural sensitivity while lowering language barriers.

A push notification reminds them with a personalized discount based on their browsing history, increasing the chances they’ll complete the purchase. When it comes to marketing your app, successful strategizing relies on remaining aware of current trends and movements in the market. Check out our 2023 mobile app growth report, or request a demo of Adjust to learn how to boost your app’s reach and growth. Notifications on a user’s lock screen requires your creative to be clear and concise.

The most successful push notification strategies are personalized, timed to perfection, and helpful without being intrusive. Unlike scheduled notifications that reach everyone at once, event-based triggers respond to each individual user journey in real time. This creates a more personalized experience that feels helpful rather than intrusive. Personalization is key in marketing on all channels and platforms, including push notifications. Beyond the basics, I’ll explain the best practices for truly getting the most from your push notifications— increasing conversions, driving engagement, and reducing churn.

This approach is ideal for sharing news, updates, or reminders about recurring events. Push notifications play a major role in app store optimization (ASO) as they increase user engagement and retention. While mobile push notifications on iOS and Android follow familiar rules, web push notifications span a more diverse landscape. Popular browsers like Chrome, Safari, Firefox, and Opera each handle these notifications uniquely, making it crucial for marketers to understand these differences. Users want to feel recognized as individuals, not just another number. Smarter HQ’s 2019 Privacy and Personalization Report found that 72% of consumers engage only with marketing messages tailored to their interests.

Think About When To Send

Utilize promotional push notifications to boost engagement, click-throughs and conversions when customized to the user. However, overusing promotional messages can cause notification fatigue and lower engagement. You can use push notification marketing https://bcgamedownloadandroid.com/ platforms to compare the performance of different action buttons, coupon codes, messages, or images. You can even experiment with timing, ensuring you’re delivering content at the time that makes the most sense for your customers. Linking your push notification strategies to your customer’s buyer journey is an excellent way to ensure you’re delivering content at meaningful moments.

You can set KPIs that link back to your company goals, such as LTV, engagements, and ROAS. Your campaign measurement can then be analyzed to find ways your mobile push notification strategy can be optimized. You can also request user feedback to find out how well your notifications are received. We must move from thinking like advertisers to thinking like helpful personal assistants.

best practices for your push marketing strategy

For the longest time, you didn’t require explicit permission from customers to send push notifications on Android. However, Android 13 allows customers to choose which apps can send them notifications, giving them control. Brands must now ask for permission from customers before sending notifications, a change from how earlier OS versions worked. Also, consider world events and news coverage when sending a push notification.

• By offering high-value, practical content, JetBlue ensures its notifications can actively improve the travel experience for customers.
• Align all segmentation criteria with the objectives you want to achieve or the actions you want your users to take within the app.
• It’s encouraging to see that users who receive your push notifications are clicking on them and starting sessions in your app.
• In a short span of 2 years, Cookr has not only amassed the love from thousands of its users but is the proud holder of multiple industry awards.
• By ensuring your messages reach your audience promptly, you create opportunities for users to take action—whether activating a new account, returning to the app, or making a purchase.
• This is a great way to find out if people actually find your notifications helpful or if they’d rather see something else.

Ensure the Timing and Frequency is Right

Notifications that support images, videos, and audio, otherwise known as rich notifications, are extremely effective. By offering high-value, practical content, JetBlue ensures its notifications can actively improve the travel experience for customers. While the content the company sends won’t always result in immediate sales, it does improve customer perceptions about the brand. Push notification strategies are rapidly emerging as a crucial way to engage audiences in 2023. Virtually every business today knows they need an omnichannel marketing strategy if they want to connect with consumers at every stage of their purchasing journey.

Users can interact directly with your app from a notification without needing to click into an app experience. Your title or headline is a short phrase that immediately conveys the purpose of the notification—whether it’s promoting an article, sharing social media activity, or announcing a sale. Push notifications designed for immersive digital experiences on AR, VR, and spatial computing devices. By combining both, you ensure users have a frictionless experience while also driving them toward your desired outcomes. Yet another effective way to get consumers to engage and take action is by asking for feedback. This could be an online review, filling in a form, or simply rating your app.

But in order for people to get the most out of your app, you have to consistently show them the great content they want. Giving your customers extra information about their orders establishes trust, but it’s also a great way to retain customers down the road. The value proposition of upgrading should be clear and straightforward. Let users know explicitly what they will gain, such as unlocking premium features or removing ads.

Remember to adopt these strategies to successfully create push notification campaigns that engage and delight your audience. However, like any marketing effort, it’s important to ensure you’re implementing the right methods to boost your chances of success. Experiment with the strategies above, and make sure you’re using a push notification platform that empowers you to make the most of each campaign.

Getting buy-in from existing and potential customers begins when they download your app. Instead of simply giving them an option to enable or disable push notifications, walk them through how your push notifications will benefit them. You can do this by providing incentives for people to opt in, like exclusive sales, discounts, or other offers and opportunities. Software can manage app permissions from users who give consent to receive push notifications. It can also manage the scheduling and automaton of push notifications.

Finally, one of the best ways to elevate your push notification marketing strategies is to take advantage of analytics and insights. A/B testing, or split testing, is an excellent way to determine which of your push notification strategies are working to drive results. If you’re looking for an excellent way to capture customers for your push notification strategies, exit intent pop-ups could be the way to go. Studies show that companies can recover over half of their abandoning visitors just by using exit intent targeting.